Bootcamp Generative AI for professionals

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Duration 6 weeks, weekly classes
Weekly workload 4 hrs (class) + 1 hrs (prep & assignments)
Class hours 16.00 - 20.00
Course language English
Tuition fee € 1.600
Location JADS Campus, 's-Hertogenbosch

Learn the basics of generative AI with 6 comprehensive, easy and accessible sessions

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Generative AI refers to artificial intelligence systems that are capable of producing original content like images, text, or music without direct replication from existing data. These systems are designed to learn patterns and trends from extensive datasets during training to generate innovative outputs. It has applications in multiple industries. Learning more about generative AI is essential to be able to harness the potential of AI-driven creativity, leading to innovation, efficiency, and new opportunities in various domains.

Learning goals

  • Recognize new business opportunities by deploying Generative AI
  • Understand the principles of Generative AI and recognize the business benefits and limitations of AI
  • Learn to speak the language of your technical colleagues such as data scientists and engineers
  • Get the latest scientific insights in a short time frame.

Especially built for:

  • Chief Information Officers, Chief Data Officers and Chief Digital Officers
  • Managers in all functions seeking to use AI and big data
  • Project managers leading AI and big data projects
  • Innovation managers, tech entrepreneurs and data stewards
  • Consultants, policymakers and anyone who needs to know more about GenAI for their role/career.

Is this you? Do you need to learn more about the possibilities of Generative AI for you and your business? JADS offers this Bootcamp just for you! Our doctors and professors will guide you through the latest developments and practical application in six sessions.

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What you’ll learn during Bootcamp Generative AI

Day 1: Kick off day | 3 April 2025

How intelligent is the ‘I’ in AI? Professor Doctor Emile Aarts, specialized in business adoption with AI, will address the (historical) positioning and socio-economic actuality of AI and generative methods.

Day 2: The basics of Generative AI: Natural Language Processing (NLP) | 17 April 2025

We are not talking about a new Star Wars adventure; this is real! Talking to computers is possible, but also deep fakes and fake news. What is new about generative AI? How does it differ from traditional machine learning? What are the limits to the current models? Learn it here in discussion with Uzay Kaymak, Full Professor of Information Systems in Healthcare at JADS.

Day 3: Using Generative AI in business and transforming entrepreneurship | 8 May 2025

Imagine a world where entrepreneurs have access to a revolutionary tool. That ignites their creativity, uncovers untapped market opportunities, and propels their businesses to new heights. The steps needed to make that world a reality are now being taken at JADS. Take your first step with the lecture of Doctor Plato Leung, Assistant Professor of Entrepreneurship.

Day 4: Ethics and how to make generative AI explainable and responsible | 22 May 2025

We all love ChatGPT and Dall-E because these tools for generating text and images are easy to use and the results generally look really good. But on what data are these models actually trained? Do we care? And what happens with your input data? In this session Dr. Meike Nauta touches upon risks and ethical considerations of generative AI, including bias, discrimination and privacy. Dr. Meike Nauta is Senior Data Scientist at Datacation and Doctor in Explainable AI and Interpretable Computer Vision.

Day 5: Work with generative AI by yourself, today | 5 June 2025

Let’s wrap up all you have seen and heard together with Emil Rijcken, a PhD candidate specialized in Natural Language Processing, Machine Learning and Deep Learning. With him you will work with prompt engineering and function calling. Using a practical case, his startup experience, he will guide you in how you can use Generative AI (like Chat GPT) in your business today.

Day 6: Develop a chatbot | 19 June 2025

In this hands-on workshop, you’ll build a custom AI-powered chatbot to optimize your workflow and save time. You’ll gain practical skills, master effective prompts, and stay ahead with the latest AI advancements—less routine, more impact. This day will be guided by Wiemer Kuik, or guest lecturer from Hogeschool Utrecht.

Download the brochure

Gain a solid foundation in generative AI: applications, technology, ethics, business opportunities, and prompting

Thank you JADS – Jheronimus Academy of Data Science, and especially Marlous Swinkels and all the teachers, for organizing this amazing bootcamp! Learned so much from the inspiring and well-chosen speakers. Truly a great... Read more
Wanda Kruijt Partner, Vlam bondgenoten in innovatie
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Bootcamp sessions score 4.4 on a scale of 5, rated by participants June 2024

Participants of the Bootcamp Generative AI  were asked to review the separate sessions, scaled from 1 – 5. And if they would recommend this program to others in their network, scaled from 1 – 10. The Bootcamp scored a... Read more
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Be informed and inspired by experts who have been working on this for years

It is immensely valuable to immerse yourself in the world of (generative) AI and be informed and inspired by experts who have been working on this for years (sometimes even decades!). It has given me a nuanced picture of the... Read more
Lianne Ringoir Klinisch data analist, Rijnstate Ziekenhuis Arnhem
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We want more!

It has (unfortunately) flown by! What a great programme, fantastic teachers/crew from JADS ? and not forgetting a cool group of fellow students. We want more! Read more
Robbert Lankhaar Manager Vastgoedconsultancy / datagedreven werken, BDO
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For anyone who wants to know what AI is really about

For anyone who wants to know what AI is really about?, I definitely recommend this Bootcamp. Read more
Jan Willem van Woudenberg Interim Manager, ProPar Management & Innovation
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Will surely be back for more!

Great program with excellent lecturers, JADS – Jheronimus Academy of Data Science. Well worth the travel to your wonderful facilities in Den Bosch. Established many meaningful contacts during the networking opportunities. Great... Read more
Karin van den Berkmortel Partner, Vlam bondgenoten in innovatie
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95% of participants recommend this program

Participants of the Bootcamp Generative AI  were asked to review the separate sessions, scaled from 1 – 5. And if they would recommend this program to others in their network, scaled from 1 – 10. The Bootcamp scored 95%... Read more
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Empower yourself

Empower yourself with our comprehensive training program – a journey designed to equip managers, policymakers and strategic consultants with the essential skills in Data Science & AI.

Our goal is clear: shape individuals into skilled experts who not only understand these cutting-edge methods but can apply them strategically. From shaping successful Data Science and AI projects to becoming a key connector, post-training, you’ll move smoothly through being a management sparring partner for data opportunities and a technical collaborator for data scientists and AI experts. Elevate your role as the bridge between innovation and execution, ensuring the transformative power of Data Science & AI is harnessed to its full potential.

Why JADS?

Supportive community

Network events, inspirational talks and many other activities to engage our community of practitioners, alumni and teachers. The Community embodies our belief in the importance of life-long learning.

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Co-Creation for greater impact

Access to JADS' extensive network and resources and collaborations with leading companies, ensuring a holistic learning experience.

Our 1 minute pitch

Continued (organizational) development

As part of the eco-system and the alumni community there is continuous learning and use- case projects in collaboration with the other learning programmes that can continue to benefit the organization, even beyond the PE programmes. This includes JADS MKB DataLab, DEiA projects, EngD and Masters’ graduation projects.

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Your move!

Are you ready to sweat it out? Want to learn more? Let us call you or register for the Spring 2025 Bootcamp edition, starting April 3rd, 2025, via the form below. The choice is yours. We are happy to meet you and tell you all about this opportunity.

Let us call you Register for this program

Our tailor-made solutions for individuals and organizations

Incompany programs - customized

Tailored solutions: Design incompany training aligned with your goals, budget, and schedule.
Team synergy: Foster collaboration and skills with flexible, cohesive programs.
Value-driven: Save costs while driving organizational transformation with Data Science & AI.

Data Science & AI Essentials - 6 full days

Data-driven leadership: Adapt processes and policies with data insights to tackle societal challenges.
Bridge the gap: Collaborate effectively with executives and specialists to boost resilience.
Strategic impact: Equip yourself to lead change with Data and AI expertise.

Data Engineering & Governance - 7 days

Integrated approach: Combine Data Science and Data Engineering for smarter operations.
Future-ready strategy: Improve compliance with GDPR, CSRD, and NIS2 regulations.
Leadership-driven: Empower C-level management to lead data-driven transformation.


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