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JADS MKB Datalab kicks-off new projects for six SME companies

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On Friday 20 September 2024, JADS MKB Datalab launched a new round of projects. This time with six SMEs. From language institute to stair remodeling, from traffic situation visualization to health catering innovation. A wide range of different companies! JADS MKB Datalab, founded in 2018, has a mission to make data science and AI accessible to SMEs. Although a digital transition can be a big step forward especially for small companies, they often do not immediately see the added value of data science and AI, do not know where to start or do not have the right skills themselves to get started with data. JADS MKB Datalab offers accessible solutions. During the kick-off session, the companies were personally introduced and paired with the student consultants.

JADS MKB Datalab has assisted a wide variety of companies over the past six years, for whom it has carried out a diverse range of projects, from fairly simple to highly complex. The number of supported entrepreneurs now stands at 190, but the number of implemented projects is almost double at 350, as many past entrepreneurs come back for more. For master students working for JADS MKB Datalab as an independent consultant, this is proof that every company can get more out of data science and AI.

6 project partners at the same time

Friday 20 September 2024 was the kick-off for a new round of projects with five project partners. The master students, including from JADS Data Science in Business and Entrepreneurship, who will carry out the assignments for the JADS MKB Datalab, will work on interesting delineated projects in which they will help organisations become more data-driven. Companies like Trahecon, Language Institute Regina Coeli, Upstairs,VIA Traffic Solutions, JVH Gaming & Entertainment and Health Food Wall are taking their (next) step in the field of value creation with Data and AI with seven projects.

JADS MKB Datalab’s track record: more than 190 SME entrepreneurs helped during 350+ projects. Trahecon and Health Food Wall are not included in the picture

   

The kick-off at the JADS campus was led by Anique Kuijpers, Virgil Sowirono and Jules Kuipers. During the kick-off, SME Companies introduced themselves and met with the student consultants.

Projects?

Some of the projects the student consultants will work on together with the JADS MKB Datalab:

  • Exploratory data analysis to see if we can get any control information from the available data, with the aim of creating a proof-of-concept dashboard;
  • Predictive Analysis; can we accurately map the product takeaway for smart fridges based on the available data (such as weather, holidays, location and target groups of the smart fridge)?;
  • Exploratory data analysis to see if it is possible to increase the conversion rate using a python script, and possibly also develop a model that can provide recommendations;
  • Exploratory data analysis; cleaning and structuring data and standardizing the data collection process.

Central kick-off provides additional insight

During a kick-off moment, the companies introduce themselves and their challenges, and the students who will work on the challenges also introduce themselves. The students then make individual agreements about the working method and communication with the company for which they are taking up a challenge. The planning of the eight-week projects is overseen by a professional from the JADS MKB Datalab. These sessions are very inspiring, as it also gives a good idea of what other companies from completely different sectors are working on in terms of value creation from data. The demand of the SME company is central within projects, as students carry out the projects as a side job outside the curriculum. Besides delivering a defined project, students gain practical work experience; such as development of both soft-skills in addition to the hard skills from the course. Naturally, the morning session concluded with a tour around the campus.
   

A tour of the campus was a welcome conclusion to the morning.

Eager to discover how JADS MKB Datalab can help your SME business?

Discover where the opportunities lie for your organization! November 22nd. 2024 we have a new kick-off session. To optimize your business question, please apply before November 11th, 2024. Find out more on our JADS MKB Datalab page.

 


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