Startup Spotlight: From an idea within the friend group to the impactful startup 3-DM.

In our Startup Spotlight series, we interview the innovative minds behind the exciting ventures associated with the JADS Playground. We spoke to Ankit Majhi of 3-DM (in the middle of the picture), who has a background in Data Science and completed the EngD program at JADS. We discuss how an idea between friends grew into a startup, the various obstacles along the way, the impact of the JADS Playground, and the unique benefits of this environment. He also shares valuable advice for other startup entrepreneurs on how not to underestimate yourself and the importance of strategic thinking.

Can you tell me about your background?

“My background is in Data Science, with a combined Bachelor’s from TU Eindhoven and Tilburg University, where I learned both technical and soft skills. During the Bachelor, I noticed that I was more interested in the mathematical side, so I decided to do a Master’s in Econometrics: Business Analytics and Operations Research at Tilburg. Halfway through my Master’s, my friends and I came up with the idea to start a startup called 3-DM that is focused on helping small businesses become data-driven. After my Master’s, I happened to discover the EngD program at JADS, which inspired me to continue growing and eventually become a full-time entrepreneur within 3-DM.”

Can you tell me more about 3-DM?

“3-DM started as an idea of my friends Tom, Joshua, Fabian, and myself, after we discovered that small businesses often don’t know how to leverage their data and become data driven. We started contacting different businesses, but were mainly rejected. Until we were able to help a local bike store with their inventory management. This provided us with valuable lessons on estimating our value and managing customer relationships.”

“In addition, we had sharpened our vision so that it really suited us and sought a specific problem that we were passionate about – data-driven decision making that saves time, money and frustration. Our first serious project was with a logistics company and we helped with measuring the on-time deliveries and operational planning. This experience opened the door to more clients and projects, including several municipalities, with whom we now work with to optimize their budget management and operational processes.”

“Our services are broad, ranging from data engineering to building dashboards and improving operational efficiency. We are now also increasingly focusing on municipalities, where we help with real-time budget monitoring and forecasting. For the future, we are considering developing products that scale our solutions, with a focus on municipal issues as well as within logistics or even healthcare. It remains a dynamic process and these are not plans that are set in stone, but we are excited about the growth and impact we can make.”

What is your connection to the JADS Playground?

“Our connection to the JADS Playground is mainly through the networking events that are organized. These events are great because they bring us in contact with other startups, allowing us to share experiences and challenges. What surprised me in the beginning is the openness within the community. Even though some companies may be competitors of each other, each startup has its own specialization and vision. As a result, we can actually help each other and even refer customers to each other if there is a better fit.”

“We can also always count on the help of Jonie Oostveen, our contact person at the JADS Playground, for example, for legal questions. He has a broad network and refers us to the right people when we need it. If he sees an opportunity for us, he’ll let us know.”

What is in your eyes unique about JADS?

“What makes JADS unique is its beautiful location and lively atmosphere. Even potential customers are often impressed by the surroundings. In addition, the versatility. You find everything under one roof here, from Masters and PhDs to EngD programs, start-ups and coaches. The willingness of people to help each other within JADS is hugely motivating and has encouraged me to really take our startup, 3-DM, seriously. That positive energy and mutual support energizes me and that makes JADS really special.”

What advice would you give other entrepreneurs who want to start a startup?

“My advice to other entrepreneurs who want to start a startup is don’t underestimate your self-worth and don’t be afraid to just try it. You only discover what works by doing it. Also, it’s important not to spend all your time on projects. Reserve some time for tasks such as strategic thinking and expanding your network. Consider outsourcing time-consuming tasks so you can focus on growth and long-term vision. Time is ultimately more valuable than money. This advice actually applies to our own startup as well. For example, we still do our own finances, which comes at the expense of time we can invest in projects or new opportunities.”