Gergő Bocsárdi is a PhD candidate working in the ICAI Responsible Media Lab. His research revolves around applying social network analysis methodology to questions stemming from the field of strategic management. He works with interorganizational networks to gain a deeper understanding into the competitive and collaborative dynamics of market players.
His work conducted in conjunction with DPG Media focuses on how collaborative dynamics in the network affect brand performance and behavior in the online mass media landscape.
JADS also participates in several (international) projects, which contribute to grand societal challenges like health, food security, smart transport and secure societies. Together with companies, government, NGO’s and other knowledge institutions, JADS works on solutions by using data.